Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good keyword categorization and …

While Google may have its Google Checkout payment platform, it’s not really a player in the ecommerce space. Considering the billions of dollars being exchanged on thousands of retail websites every year, that’s a big market that Google isn’t mo…

The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in…