How To Set Proper Goals?
User: OK, I am a SEO specialist and I need to create SEO plan for a new client. The task is
pretty straightforward, but there are so many options! What do I need to do firstly? And what operations don't matter?
Yes, there a…

[Read part one, the overview here]
We're Not Fighting, We Just Have Different Goals
In blogs and blog comments there's some contentiousness about the goals and measurement of social media.
The debate is simply a misunderstanding. There are mult…

I recently spoke to the Austin branch of The American Marketing Association about "Ensuring Social Media ROI".
I'd like to expound on some of that. There are three critical concepts to ensuring Social Media ROI:

AIDA
Incentives
"Wha…

Google has lots of useful tools to offer to the marketer – most of them are free and awesome – the two words you not so often find go in combination. This post looks at various ways to do keyword research with free Google tools – more often than…

There has been chatter lately about Google making page load speed an important part of their algorithm. For most of you, this shouldn’t be a huge concern. Or is it? After all, it’s nothing new. Usability studies have shown time and again that web u…

Through the course of any given week I find myself checking for domain name availability ten or more times. I've used each of the following domain tools at one point or another, and they each have a different approach.
Moniker

Moniker is usually …

Musician John Mayer announced last week he's having a 'digital cleanse'; going cold turkey on social media for a week.  This is notable as Mayer is one of the most rabid tweeters in Hollywood.  He even got dumped by Jennifer Aniston for i…