Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to track, mea…
11 Free Tools for Social Media OptimizationOnline Marketing Blog
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant sig…
And the Winner for Most Important Social Media Channel is …HubSpot's Inbound Internet Marketing Blog
My Top iPhone Apps for Social Media MarketingOnline Marketing Blog
It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this …
Ensuring Social Media ROI, Part Two: The 4 Functions of Social MediaSearch Engine People Blog
[Read part one, the overview here]
We're Not Fighting, We Just Have Different Goals
In blogs and blog comments there's some contentiousness about the goals and measurement of social media.
The debate is simply a misunderstanding. There are mult…
How to Get Social Media ROI, Part OneSearch Engine People Blog
I recently spoke to the Austin branch of The American Marketing Association about "Ensuring Social Media ROI".
I'd like to expound on some of that. There are three critical concepts to ensuring Social Media ROI:
AIDA
Incentives
"Wha…
2010 MarketingSherpa Social Media Marketing GuideOnline Marketing Blog
One of the most trusted sources of marketing research and information is MarketingSherpa. I’ve been a subscriber for many years and always look forward to the reports on Search Marketing, Email Marketing and B2B Marketing. Last year MarketingSherpa s…
The Maturation of Social Media ROIMashable!
Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.The debate over measuring social media investment inspired many brands to cannonball into popular soci…
5 Social Media Lessons the NBA Can Teach BusinessesMashable!
This post is part of Mashable’s Fab Five series with Jalen Rose, which highlights trends in the social media space. Jalen Rose is a former 13-year NBA star and current ESPN basketball analyst but may be best known for being a member of the famous Uni…
3 Things You Need to Know About Social Media StrategyMashable!
B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What’s Next Blog, and co-founder of pet site Pawfun.com. Follower her on Twitter at @whatsnext.Companies large and small are rushing to understand and get involved in social medi…
