The B2B Marketing series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!*Additional reporting by Tamar WeinbergWhen we write about how compa…
What Social Media Users Want [STATS]Mashable!
Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.This is all according to online advertising network Chitika, who set out to ana…
Radian6 Launches Powerful Social Media Engagement and Monitoring Console For Brands And AgenciesTechCrunch
Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to track, mea…
11 Free Tools for Social Media OptimizationOnline Marketing Blog
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant sig…
And the Winner for Most Important Social Media Channel is …HubSpot's Inbound Internet Marketing Blog
My Top iPhone Apps for Social Media MarketingOnline Marketing Blog
It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this …
Ensuring Social Media ROI, Part Two: The 4 Functions of Social MediaSearch Engine People Blog
[Read part one, the overview here]
We're Not Fighting, We Just Have Different Goals
In blogs and blog comments there's some contentiousness about the goals and measurement of social media.
The debate is simply a misunderstanding. There are mult…
How to Get Social Media ROI, Part OneSearch Engine People Blog
I recently spoke to the Austin branch of The American Marketing Association about "Ensuring Social Media ROI".
I'd like to expound on some of that. There are three critical concepts to ensuring Social Media ROI:
AIDA
Incentives
"Wha…
2010 MarketingSherpa Social Media Marketing GuideOnline Marketing Blog
One of the most trusted sources of marketing research and information is MarketingSherpa. I’ve been a subscriber for many years and always look forward to the reports on Search Marketing, Email Marketing and B2B Marketing. Last year MarketingSherpa s…
The Maturation of Social Media ROIMashable!
Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.The debate over measuring social media investment inspired many brands to cannonball into popular soci…
