[Read part one, the overview here]
We're Not Fighting, We Just Have Different Goals
In blogs and blog comments there's some contentiousness about the goals and measurement of social media.
The debate is simply a misunderstanding. There are mult…

I recently spoke to the Austin branch of The American Marketing Association about "Ensuring Social Media ROI".
I'd like to expound on some of that. There are three critical concepts to ensuring Social Media ROI:

AIDA
Incentives
"Wha…

Google has lots of useful tools to offer to the marketer – most of them are free and awesome – the two words you not so often find go in combination. This post looks at various ways to do keyword research with free Google tools – more often than…

There has been chatter lately about Google making page load speed an important part of their algorithm. For most of you, this shouldn’t be a huge concern. Or is it? After all, it’s nothing new. Usability studies have shown time and again that web u…

Through the course of any given week I find myself checking for domain name availability ten or more times. I've used each of the following domain tools at one point or another, and they each have a different approach.
Moniker

Moniker is usually …

Musician John Mayer announced last week he's having a 'digital cleanse'; going cold turkey on social media for a week.  This is notable as Mayer is one of the most rabid tweeters in Hollywood.  He even got dumped by Jennifer Aniston for i…

Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good keyword categorization and …

The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in…